Objective
To create a 6-panel promotional brochure and a pop up booth for a landscaping company.
Process
I started out with researching local competitors, getting a feel for the industry, and collecting assets to use in the brochure. I designed a simple, clean logo that resembled the companies values well. The sourced images were edited in Photoshop, and the layout was developed in InDesign. The key was to make the brochure aesthetically pleasing, while showcasing the company’s best work, and a few options and examples of their work. After completing the brochure, I then made a simple style guide for the brochure.
Taking the same landscaping company from the brochure, I designed a tradeshow pop up booth. Using the same logo, imagery, and colour palette, I was able to make a clear, simple, and effective design which would help draw in potential new clients.
Medium/Tools Used
Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Brochure Page 1
Brochure Page 2
Pop Up Booth Mockup
