To design a unique event pass using a custom die-line and a main landing page to promote the event.

I chose to create an event pass for The Royal Agricultural Winter Fair Rodeo, so I started with researching the fair and the rodeo. The Royal’s colours are mainly navy and gold, so I wanted to keep this colour scheme for the passes. I chose to do a muted, grayscale background so that the important information on the pass would be the main focus. The background is vectorized images using the Illustrator image trace feature to turn a real image into a vector. This gives the passes a more geometric and artistic feel. I also created a simple style guide for the passes that followed into the web landing page design.