Objective
To create branding and a full-colour, single page magazine ad for a local craft-brewing company.
Process
After doing competitor research, I designed the Wanderlust Brewing Co. logo and continued on with the outdoorsy theme for the branding. The simple, dark design with a pop of colour is effective in adding to mood and the vibe of the company. It was designed to have an ethereal feel. I used Illustrator to convert popular wild animals into vector shapes that I could then place a landscape vector image that I designed inside of. The stars in the background of the label add to the naturalistic and outdoorsy feel, tying the whole design together.
Taking the same craft brewery, I designed a magazine ad that closely related back to the company’s brand identity. The main background image with the sunset and mountains closely ties in with the sun in the logo, and the stars, mountains and trees in the labels. The ad sticks with the ‘dark with a pop of colour’ theme that Wanderlust Brewing Co. Is known for. I used Photoshop to edit the background image and bottle images, then used Illustrator to add the text and logo to the page.
Medium/Tools Used
Adobe Photoshop, Adobe Illustrator
